All posts by DFWIM

[Updated 2019] Top Onpage Factors to Optimize for Websites

These days just stuffing keyword density into your website content and hoping the site to rank won’t work. Google is getting smarter day by day. Onpage SEO has been a lot more complicated than before.

What worked in the past few years may have become useless at the moment as Google’s algorithms keep on improving. You increasingly have to be aware of its Hummingbird, Panda, RankBrain algorithms.

If you are looking for the best SEO onpage optimization strategies in 2019, I hope you would love the checklist below.

What is Onpage SEO?

There is the Onpage and Offpage optimization in SEO. Onpage SEO (on-page SEO) involves a set of website optimization techniques that are applied to improve the organic rankings of that website on search engine results.

Unlike Offpage SEO, Onpage SEO is the easiest and most effective way to get results quickly and you can control 100% of your results.

Below are some of the onpage factors that we believe will influence SEO in 2019.

Readability

Readability is the ability for readers to gather information on your articles. This factor plays a vital role because it affects four elements:

  • Bounce Rate
  • Dwell on time (read time)
  • Conversions (conversion rates)
  • Feature Snippets.

Why can readability affect the four factors?

Optimizing Readability makes it easier for visitors to collect useful information. Thus, they will spend more time staying on your pages to read.

Together with Internal links, Readability helps minimize the bounce rate while increasing the conversion rate.

How to Optimize Readability

This is pretty simple. If your website is built on WordPress platform, just install the Yoast SEO plugin and turn on the Readability option. Just follow what Yoast SEO recommends and you will be good to go.

Post Titles

Gone are the days when you could just put the exact keywords into the title and waited for the pages to rank. These days Google is becoming smarter and has proceeded to reduce the importance of inserting the exact keyword into the title.

We are not saying that this technique is totally useless. Other research has proven that placing the exact keywords at the beginning of the title helps increase the click-through-rate (CTR) and rankings in search engine results.

That’s why when you optimize a title, make sure to place important keywords at the beginning, then try to create a title that is interesting enough to catch and hold the attention of searchers. Interesting titles are useful in increasing the CTR rate!

URL Optimization

URL optimization is one of the main factors to consider in onpage SEO. Our advice is: Make sure you insert your main keyword into the URL.

However, keep in mind that the shorter the URL, the better. Do not try to create a lengthy URL with lots of keywords included.

A good URL needs to:

  1. be brief and concise
  2. reflect exactly what the post content is about
  3. include the targeted keyword in a smart way

Heading & Sub-headings of the articles

We have some reasons to say why using keywords in headline (H1) and subheadings (H2, H3, .. H6) is a very good practice in SEO.

This technique helps Google to better understand your whole website content. Make sure you update and categorize the content based on user’s needs.

Google values the relevancy when ranking a website. You should create headings that are relevant to each other and clearly show the flow of the content in your post.

Image Optimization

The “alt” tags act as the wording description for images. You can rank an image on your website and make it appear on top positions in Google Image by simply optimizing the “alt” tag.

Meta Description

Meta Description is a short description that will show up in search results, letting users know what your site’s content is before clicking.

Stuffing keywords into Meta description used to be a very effective SEO technique.

These days we focus on selecting the words, making the whole description sound “inviting” for searchers.  This helps improve the CTR, and organically increase traffic to your website.

Content

The length of an article posted on your website is one of the quickest and easiest ways to get a rough idea of ​​whether your article is in-depth and targeted to users.

Some research shows that 2,000 words will be the best number for an article length.

This is easy to understand. Posts that are above 2,000 words tend to get more social shares because they contain more in-depth information and users have to spend more time on page to read.

Increasing your users’ time on page is now easy. You just need to invest into your content more by creating posts that are long, informative and useful for your users.

Internal Link and Outbound link

A good combination of Internal Link and Outbound Link makes a perfect onpage optimization for an article.

Internal link makes it easy to navigate your users, helping Google to collect data more easily.

Outbound Links are the links that are meant to take your users out of your website to elsewhere. These links help Google understand your site’s topic better, helping you build relationships with other sites.

More importantly, Outbound links have a positive impact on SEO. Specifically, it helps to build trust for your site.

Site loading speed

Site loading speed is now one of the key factors in Google’s ranking algorithms. A good site with fast loading speed will have more advantages to rank than a slow one.

Mobile Friendliness

As the trend for mobile devices is increasing, Google began to prioritize the user experience on phones.

That is to say, the mobile version of the website has now become a ranking factor. Your website needs to be responsive these days to rank better.

The great news is, most pre-built WordPress themes nowadays are responsive so you don’t need to worry much about this.

Site Age

The age of a website can affect its ranking. Aged websites have received a decent amount of backlinks and have certain strength. Age is something you can’t optimize.

Google has a great priority for the updated content or the new content. So what should I do to optimize the old content on my aged website? The simple answer is to update your content.

Updating means you add more information, rewrite some parts of the posts, add new statistics, and do whatever you think suitable to renew the old content.

Don’t just change 1 or 2 sentences and think that’s enough. Make sure you add or do a major change for at least 400 words to get Google’s priority.

Social share

Social share has become a great signal in evaluating the quality of an article. A study by Cognitive SEO in 2016 shows that shares on G + have the strongest affection to the search engine rankings, followed by Facebook.

That’s why when creating content, try your best to create quality informative content, and encourage users to share your article on the most popular social networks.

SSL Certificate (Https)

A report by Ahrefs in 2016 showed 80% of the site ranked No. 1 in Google didn’t use Https. However Https was officially announced to be a ranking signal by Google in 2014.

Specifically, on May 19th 2017, website owners using Google Webmaster Tools reported that they received a series of messages from Google recommending them to install https for their sites.

So, if your haven’t purchase a SSL certificate for your site yet, go get one now.