Pay Per Click (PPC) or cost-per-click (CPC) is a model of internet marketing in which advertisers pay a fee each time their ad(s) gets a click. In other words, it’s a way of paying to get traffic to your site, rather than attempting to “earn” those visits organically.
The most common model of PPC is search engine advertising (Google AdWords and Microsoft Bing Ads). Search engines often offer advertising services in which advertisers bid and pay for an ad placement in their target market. These sponsored advertisments or banner ads usually stay on the very top of the search results page, right above the sites ranking organically on search engine results pages.
SEO takes time to see results, while with PPC you can see traffic immediately after your ad is approved. Every time your ad is clicked, your website has a new visit, and you have to pay the search engine a small fee. These advertisments are also called sponsored links or ads.
PPC is a very cost-effective advertising method as long as you set up the ad campaign correctly. Although you have to pay for the ad fee, the fee is worth the traffic you get. The traffic is targetted and can convert into sales easily. For example, you pay around $2 for a click, but that click brings you to a $200 sale, then we say the visit is worth more than what you pay for it. Clicks can be used to measure the attention and interest of potential customers to your products/services.
PPC provides a quick solution for traffic. As soon as your ad is approved, you will notice instant traffic to your site from the search engines.
PPC is also an excellent way to build your brand awareness. Internet users usually use search engines to search for the products they want. The more times your ad appear, the more chances users can remember your brands.
Have you ever wondered why your business doesn’t get good ROI from PPC? You have spent a lot, but the returns are not worth your time, money and effort. In PPC, keyword research has a fundamental role in determining the success of your campaign. Choosing the wrong or too-broad keywords just make you lose your money.
Proper keyword research can be incredibly time-consuming, but you simply can’t skip this process. Keyword research is the foundation of any successful campaigns. Experienced advertisers won’t stick with a list of keywords chosen from the beginning of the campaign. Instead, they continuously grow and refine the keyword list based on the performance of the campaign.
At DFWIM advertising agency, we have a great team of experts to do PPC services. We will cover everything for you, from choosing the right keywords, creating killing landing pages to setting up the campaign properly. Your campaigns will be set to run, then optimized continuously to ensure they bring the best ROI for your business.
By doing careful keyword research, we only choose keywords that have medium competition but high monthly search volume. This saves you money on ads while still bring you the traffic that can convert.
Google Ads and Bing Ads are some areas of our expertise. We DFWIM team help you create accounts, select the right keywords, setup and optimize your Adwords and Bing Ads campaigns to increase conversions and maximize your ROI.